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In the
past, manufacturers’ targeted contractors and consultants as
their marketing base. They
would produce the material and then relate the benefits to
contractors and consultants to use in selling to the clients.
In
today’s society, manufacturers are going straight to the clients
to build relationships. There
are pros and cons to this newly developed relationship.
Pros
- Reduction
in price if material is bought in bulk
- Manufacturers
will offer special promotions on products if you sign
agreements to use a certain product on all of your roof
systems.
- National
coverage for clients
- Knowledge
on product
- Easy,
one product, one company, one contact
Cons
- Eggs
in one basket
- What
if you installed 20 new roof systems with the same material? Each one costing $500,000 each over a few years and
they all failed within five years? You would loose an
estimated $10,000,000.00.
- You’re
taking a huge risk and putting your investments in jeopardy.
- Misleading
warranties
- Manufacturers
use wonderfully worded warranties to pursued you into
thinking you are getting the best protection in the roofing
industry. Reality
is the warranties are set in place to protect the
manufacturers not you.
- Protect
their bottom line
- Manufacturers
have magnificent marketing techniques to convince you their
material is unbreakable.
Their job is to sell you a product and increase their
bottom line.
- Manufacturers
use you as a Guinea Pig.
Testing out new products on you for a reduced rate.
You take on the risk and manufacturers protect their
bottom line.
- No
advice on other alternatives
- Manufacturers
aggressively promote the material they produce regardless of
the environmental or operational needs of your facility.
- Manufacturers
are very biased to their material.
- Extended
relationships could be costly
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