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With
over 30,000 roofing contractors to choose from, the selection
process is very difficult, time consuming, and almost an
impossible task.
Currently,
there are three different types of contractors: professional,
national, and amateur. With
the difficult challenge of locating professional contractors locally, companies
are now looking to national contractors who have a perceived
professional image. There are pros and cons to this relationship.
Pros
- One
contact
- Simple/convenient
- One
warranty
Cons
- Inconsistent
- Many
corporations have experienced the inconsistency of national
contractors' performance from one market to the next.
One of the biggest challenges in roofing is
consistent leadership.
National contractors have been unable to establish
strong leadership in multiple locations and the roof systems
they install suffer.
- Eggs
in one basket
- What
if you installed 20 new roofing systems costing $500,000
each over a few years and they all failed within five years?
What happens if that contractor files bankruptcy? If they
where installed by one contractor and warranted by that
contractor you have lost an estimated $10,000,000.00.
- You
are taking a huge risk and putting your investments in
jeopardy.
- One
agenda with a bias approach
- National
contractors have magnificent marketing techniques.
Their job is to sell you a roof system not long-term
success.
- National
contractors are bias to usually one roof system.
They provide you proposals for other systems, if
requested, but will push for their main system.
- Warranties
are only marketing tools
- National
contractors use wonderfully worded warranties to persuade
you into thinking you are getting the best protection in the
roofing industry. Reality
is the warranties are set in place to protect the
contractors, not you.
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